Speaking of all the experiences leading up this: What's been the most surreal moment for you this past year? In terms of that realization of, I dunno, “Man, we're not just in Gruene anymore”?
I think stepping onstage with Sheryl Crow was probably the most surreal. Because it was probably the most nervous I've ever been. And that seemed very real; I mean, it was surreal, but also, “This is fucking happening, man.” You know, you're onstage, and being asked to sing with a future Rock & Roll Hall of Famer. It was kind of like this crashing moment of leaving my world and entering into a world that I'd seen on TV. You know what I mean?
Yeah. I can see where that might be more of a career leap for you than, say, the first time you sang with Willie Nelson. He was no doubt a bigger influence on you, but he was always …
He was a much bigger influence, and a huge hero of mine. But he's from my world, you know? He's close. Whereas, I remember when Sheryl's The Globe Sessions came out, and it just seemed like another world, like something that was unreachable.
Do you get starstruck in those situations?
Well, that's probably as close to being starstruck as I get. It's not about the stardom I guess; for that moment, it was just about the largeness of it. It felt like I was crashing into something. I wasn't nervous because I was meeting Sheryl Crow.
How do you rate your performance that first time you sang with her?
That's the other thing man. I feel like, in my head, those are the moments that surprise me and add to my arsenal of personal strength, I guess. It's doing something that you think you can't do, and then you jump in and do and you come out the other side unscathed. I don't know exactly how it was, but I know that I sang on pitch and didn't forget the words, you know what I mean? It was just one of those things where you go, “All right man, holy shit, here we go …”
She sings with you on “Hold On” on the new record. Do you ever listen back to that and still get a tingle of, “Wow, that's Sheryl Crow singing on my record. How'd that happen?”
[ Laughs ] Yeah. It's funny man. She called me after she sang on it, and she said, “Oh my God, that was great. Thanks for letting me sing on your track, I can't wait for you to hear it.” And I was like, “Thank you .” We had a 10-minute conversation. And about a half hour later I was sitting on the back of the bus, and it hit me: “Holy shit, Sheryl Crow just called me to say how great my song was that she just got done singing on!” So I actually texted her and said, “Hey Sheryl, I might have forgotten to mention this when we were on the phone a little while ago, but … Sheryl fucking Crow just sang on my record!” I think she got a pretty good kick out of that.
Domenica 18 Febbraio 2007 / Sunday February 18, 2007
[PICS] VETERANS AND PHOTOGRAPHERS
Ladies and gentlemen, that's Danny, an U.S. Air Force veteran (security and expeditionary forces) from Fort Worth, Texas. He has served in Saudi Arabia and Middle East.
He's also a great fan of Sheryl : I met her while I was admitted to Walter Reed Army Medical center in April 2003. I was wounded in the middle east. Sheryl Crow, Jennifer Love Hewitt, Kelsey Grammer, and Bo Derek did a USO morale visit.
She was really nice and kind. I shared a room with another wounded vet. She gave us an option between singing Everyday is a Winding Road or Soak Up the Sun. The guy I roomed with said Soak Up the Sun...I really didn't care because I liked them both. It was really cool to have her sing personally to us. What is even more amazing is she sang to every single soldier in that ward that day, which means she sang a lot of songs.
I'll always support her career forever more because of that.
Sheryl with William Greenblatt, an accomplished photographer from St. Louis, MO. Among other things, he is the author of the official pictures taken during the opening of the Sheryl Crow Aquatic Center, in Kennett.
Pic: William Greenblatt
[AD] REVLON COLORIST
Thanks Ms. Hawkeyeee
Sabato 17 Febbraio 2007 / Saturday February 17, 2007
[NEWS] NEW TRIBUTE ALBUM TO JUNE CARTER CASH
Costello, Crow, Nelson Set For June Carter Tribute
Jonathan Cohen, N.Y.
Elvis Costello, Sheryl Crow, Willie Nelson, Loretta Lynn, Emmylou Harris and Brad Paisley are among the stars appearing on the June Carter Cash tribute album "Anchored in Love," due June 19 via Dualtone. The release will coincide with a biography of the same name penned by Cash's son John. With the exception of Ralph Stanley, who recorded "Will the Circle Be Unbroken" at the southwest Virginia home of the Carter Family, "Anchored in Love" was recorded throughout 2006 on the Cash family property in Hendersonville, Tenn.
On it, Costello tackles the iconic "Ring of Fire," while Nelson and Crow team up for a duet on "If I Were a Carpenter." Carter Cash's stepdaughter Rosanne performs the spiritual "Wings of Angels" and Lynn offers a version of "Wildwood Flower."
Carter Cash died May 15, 2003, after complications from heart surgery.
Here is the unsequenced song list for "Anchored in Love":
"If I Were a Carpenter," Sheryl Crow and Willie Nelson
"Jackson," Carlene Carter and Ronnie Dunn
"Wildwood Flower," Loretta Lynn
"Far Side Banks of Jordan," Patty Loveless and Kris Kristofferson
"Keep On the Sunny Side," Brad Paisley
"Wings of Angels," Rosanne Cash
"Ring of Fire," Elvis Costello
"Road to Kaintuck," Billy Bob Thornton and the Peasall Sisters
"Big Yellow Peaches," Grey De Lisle
"Kneeling Drunkard Plea," Billy Joe Shaver
"Will the Circle Be Unbroken," Ralph Stanley
"Song to John," Emmylou Harris
Date of release: June 19, 2007 Label: Dualtone Records
Videoclip: If I Were a Carpenter - Willie Nelson & Sheryl Crow (Cash Memorial Tribute, 2003)
[CHART] NOT FADE AWAY
Billboard Hot 100
Not Fade Away, Sheryl Crow
Hot Digital Single
Not Fade Away, Sheryl Crow
Sales this week: 17341
Sales last week: 1338
Total sales: 18679
(The Hot Digital Songs chart ranks the best-selling digital singles in the United States, according to Billboard magazine.)
[NEWS] LIVE EARTH: SHERYL ADDED TO THE LINEUP!
All-star global concerts planned on climate
LOS ANGELES (Reuters) - Environmental activists led by former U.S. Vice President Al Gore announced plans on Thursday for a worldwide string of pop concerts in July featuring Sheryl Crow, Red Hot Chili Peppers and scores of others to mobilize action to stop global warming.
The Live Earth concerts on July 7 will take place in Shanghai, Sydney, Johannesburg, London and cities to be decided in Brazil, Japan and the United States.
The shows will feature more than 100 of the world's top musical acts, organizers said. In addition to Crow and the Chili Peppers, U.S. artists who have signed up include Black Eyed Peas, Bon Jovi, Kelly Clarkson, Faith Hill, Tim McGraw and rapper Snoop Dogg.
Organizers of the concerts and the new campaign Save Our Selves (SOS) hope to reach a global audience of some 2 billion people through concert attendance, radio, television and Internet broadcasts.
"In order to solve the climate crisis, we have to reach billions of people," Gore said in a statement. "We are launching SOS and Live Earth to begin a process of communication that will mobilize people all over the world to take action.
"The climate crisis will only be stopped by an unprecedented and sustained global movement. We hope to jump-start that movement right here, right now, and take it to a new level on July 7, 2007," Gore said.
The Live Earth concerts follow the model of the 1985 Live Aid and 2005 Live8 international concerts organized by Irish rock star Bob Geldof.
Live Aid raised money for African famine relief and Live8 sought to pressure world leaders to eradicate the debts of the world's poorest nations.
Gore, who lost his bid for U.S. president in 2000, has since become one of the most visible activists on global warming. His "An Inconvenient Truth" documentary has been nominated for an Oscar at the February 25 Academy Awards.
To the men and the women of the Delta Children's Home: keep up the good work! ;-)
[BIRTHDAY DRIVE] THANK YOU MESSAGE FROM SHERYL
Thank You Everyone!
Dear Most Awesome and Generous fans,
I can't tell you how much your generosity has once again touched me and my community. The birthday gift of contributions made in the name of the Delta Children's Home is the most precious gift I could receive and I am deeply grateful.
I am working on a new record as we speak and am really enjoying the process. I hope you will enjoy the outcome.
Giovedi' 8 Febbraio 2007 / Thursday February 8, 2007
[INTERVIEW] SHERYL, KENNETT AND AMERICAN DREAM
[NEWS - ITA] GRAMMY AWARDS
Informo i visitatori italiani che i prossimi Grammy Awards andranno in onda su Music Box, raggiungibile al canale 821 del bouquet Sky. La diretta avra' inizio a partire dalle 2.00 di Lunedi' 12 Febbraio. Per quanto riguarda il Red Carpet, l'evento sara' coperto dalla solita E! (canale 121 di Sky) dalle 23.00 di domenica 11, alle 2 di Lunedi' 12.
Speriamo solo che vi sia il doppio audio su Musicbox... odio i commenti esterni!
[PICS] SHERYL SIGNING THE 2007 "GRAND PRIZE"
Martedi' 6 Febbraio 2007 / Tuesday February 6, 2007
[PIC] BAD TO THE BONE
[NEWS] SHERYL CROW IN WICHITA? NOT THAT WE CAN RECALL
A Revlon ad that aired during Sunday's Super Bowl listed our city as one of the singer's tour stops.
BY DENISE NEIL
The Wichita Eagle
Oh, Sheryl. We feel so... used.
If you were watching the Super Bowl on Sunday, you might have seen a commercial for Revlon Colorist, an at-home hair coloring kit.
The commercial starred rocker Sheryl Crow, a singer loved by many Wichitans but never seen in Wichita -- at least not according to our extensive memories and archives.
In the ad, Sheryl is on a six-week concert tour, just to see if Revlon's "Not Fade Away" hair color will hold up under the stress of her hectic schedule (and under the disapproving gaze of her personal hair colorist).
But, surprise, the hair color holds up! And we know this because we see snippets of Sheryl and her hair color throughout the tour, including her "Week 2" stop in Wichita.
Now come on, Sheryl. If you're going to say your hair color survived your swing through Wichita, at least have the decency to swing through Wichita.
Not that we aren't accustomed to our city's name being evoked whenever Hollywood needs a generic Midwestern location, but still...
We can take some solace, though, in the fact that the commercial tanked with viewers.
In a USA Today poll released Monday, the Revlon ad was ranked as the second least popular of all the Super Bowl commercials that aired on Sunday. (The "Crabs worship Bud ice chest" was the most popular.)
To see all the rankings, and to find links to watch the commercials online, visit USA Today's Web site or follow the link from our Wichi
Talk blog at http://blogs.kansas.com/wichitalk/
Source: The Wichita Eagle / Kansas.com
According to Revlon, the "Not Fade Away" tour will begin the next month. Sheryl will stop in Wichita during the second week.
[AD] NOT FADE AWAY CAMPAIGN - PIC BY ELLEN VON UNWERTH
Doug Moe: Greats rally for musician in need
By Doug Moe
NO GROUP takes care of its own like musicians. It may have something to do with spending so much time together on the other side of midnight. In those hours people tell each other the truth, and a hard truth of the music business is that things like insurance plans and pensions are tough to come by. When one of the tribe needs help, they needn't ask twice.
On Wednesday night in Los Angeles, a brilliant drummer named Wally Ingram, a Wisconsin native who got his musical start in Madison, must have felt like the luckiest guy in the world. That may seem like an odd thing to say about someone who last summer was diagnosed with head and neck cancer. But Ingram is lucky, all right.
It's not just that aggressive treatment has arrested the cancer. At some point on Wednesday, Wally must have looked around the packed Alex Theatre in Glendale, Calif., and realized just how many people care about him. The theatre's 1,300 seats were full, and on the stage, well, one musical legend followed another as Jackson Browne, Bonnie Raitt, Sheryl Crow, Garbage and many more dazzled the crowd as well as a Los Angeles Times critic, who on Friday called the performance "an unusual and invigorating mix of musical styles and generations."
The occasion was a benefit show for Ingram pulled together by Butch Vig, the celebrated producer and Garbage drummer who first met Ingram two decades ago in Madison. At the time Ingram had a band, Sometimes Y, that was hoping to record an album. Vig and Steve Marker was setting up a new studio, Smart, and looking for somebody to record. Many big names subsequently found their way to Smart Studios, but Ingram was there first.
Many in the Madison music community found their way to Los Angeles for Wednesday's show. Percussionist Pauli Ryan was there, and local comedian/musician Jay Moran acted as master of ceremonies. Moran also jammed as part of the Know It All Boyfriends, a band consisting of Moran, Vig, Duke Erickson, James "Pie" Cowan and Freedy Johnston. Several correspondents told me that the biggest applause of the night came for Garbage - Vig, Marker, Erickson and vocalist Shirley Manson - who played for the first time in more than a year and wowed the crowd with three songs ("Queer," "Cup of Coffee" and "Bleed Like Me") accompanied by a string quartet. "With only two hours' rehearsal," Vig noted in an email to friends Friday morning.
If Garbage got the loudest ovation, the warmest and most heartfelt applause was reserved for Ingram, who though a bit weak played drums with Raitt and Crowded House, a surprise guest band - playing their first gig in 10 years - who arrived in Los Angeles from New Zealand at 10 a.m. on the day of the show.
I remember calling Wally earlier this month after I heard about the planned benefit. When I reached him on his cellular phone, he was at Cedars-Sinai Medical Center in Los Angeles receiving an injection in preparation for his last radiation treatment (earlier he'd had six weeks of chemotherapy).
I mean, he was literally getting an injection from a nurse when he answered his phone.
"Maybe I should call back," I said.
"Now's fine," he said.
By then he had been through plenty, but the good news was the therapy was working. The tumors, which had spread to the lymph glands below his jaw, had "pretty much melted away," Wally said.
At that time he was looking forward to the benefit show, and deeply grateful for the support of old friends like Vig and Sheryl Crow. Crow had put Wally, his wife Laurie and 15-month-daughter Lydia up in her guest house so they could be nearer his doctors - the Ingrams' home is out near San Bernardino. At Wednesday's show, Crow was doting on Lydia and in fact holding her when a group photo was taken at the end of the sound check. Wally told me Lydia is his "best medicine."
Ingram is 44 now, originally from Beloit, and he moved to Los Angeles after graduating from UW-Madison in 1984. He is if anything a citizen of the world, having toured with Crow, Raitt, Browne, Tracy Chapman, Timbuk 3, Eric and the Animals and many others.
Ingram told me that unlike many musicians, he does have insurance, but he's missed eight months of work and the bills keep coming. The benefit was much needed and appreciated and there are others in the works. Vig later estimated the night raised over $100,000.
"This is my dream night," Wally told the audience Wednesday. That was near the end when all the musicians gathered back on stage for an all-star jam - a loose but spirited rendition of Crow's "Everyday Is a Winding Road" and Bob Marley's "No Woman No Cry."
It was a great night, and it washed up into the next morning with a VIP party that kept everybody rocking until close to dawn.
"I got home about 4 a.m.," Vig wrote his pals Friday. "Exhausted but thrilled."
Heard something Moe should know? Call 252-6446, write PO Box 8060, Madison, WI 53708, or e-mail firstname.lastname@example.org.
Published: February 3, 2007
Source: The Capital Times (Madison, WIsconsin)
Venerdi' 2 Febbraio 2007 / Friday February 2, 2007
Joining in the chorus
Musicians of many stripes gather in Glendale for a cancer benefit focusing on survivor Wally Ingram, who sits in on drums.
By Richard Cromelin, Times Staff Writer
Things have been quiet lately on the rock-music benefit front, with the Kerry campaign and the Katrina crisis having receded as galvanizing issues.
But the musical troops were mobilized Wednesday at the 1,300-seat Alex Theatre in Glendale, where they lined up against a formidable foe that hits close to home as the members of the No Nukes generation grow older: cancer.
During her segment of the show, benefit-concert perennial Bonnie Raitt told the near-capacity audience that many of her friends and relatives, including her brother, have dealt with the disease and noted that the struggle "brings out the best in us."
Raitt also linked the issue to a broader concern for the environment and health, but the focus of this fundraiser was one individual: ailing drummer Wally Ingram, a longtime colleague of Raitt and some of the evening's other participants, including Jackson Browne and Sheryl Crow.
Those musicians are regulars at events such as this, but Wednesday's five-hour show veered sharply from business as usual, as the specifics ofIngram's personal and professional life intertwined to generate an unusual and invigorating mix of musical styles and generations.
Browne's California singer-songwriter rock and Raitt's rootsy, bluesy music are firmly identified with the '70s and '80s, but it was a more current band, Garbage, that got the most rousing welcome. One of rock's rising forces in the late '90s, the band ended a two-year hiatus Wednesday with a three-song set that reflected a renewed sense of purpose.
Replacing high-voltage flash with a more understated, emotionally resonant approach, the band was joined by some of the other performers, notably the Section Quartet string section and the six-member Radiant Voices choir.
Singer Shirley Manson seemed to relish the altered environment they provided, singing with focused intensity on "Queer," the dramatic ballad "Cup of Coffee" and "Bleed Like Me," which she described with a phrase from her native Scotland, "stretching a hand across a dark wave."
The band's presence Wednesday traces to the personal side of Ingram's history. Garbage drummer Butch Vig and Ingram became friends in their early days in Madison, Wis., and one of the most touching segments of the concert came when other cronies from those days, including singer-songwriter Freedy Johnston, came out to play music and share memories of beer and bratwurst.
Benefits such as this earn their stature by providing special surprises and collaborations, and Wednesday's unannounced set was a big one: the first performance by the reunited Crowded House, the New Zealand group that disbanded a decade ago after establishing itself as one of the leading inheritors of the Beatles' pop legacy. Ingram sat in on drums with the group, which is still auditioning replacements for its late drummer, Paul Hester.
In fact, the guest of honor was all over the place, having come through treatments for cancer of the tonsils and neck with positive results. Playing congas, the full drum kit and other percussion instruments, the elfin Ingram exhibited a humble charm and unalloyed joy that helped explain why he commanded such a show of support.
"This is my dream night," Ingram said to the audience near the end of the show, then joined Crow, Raitt, Browne and a group of musicians that grew to some three dozen (others included Victoria Williams, Pixies side band the Martinis and guitarist Eric McFadden, and funk visionary George Clinton made a bizarre surprise appearance).
They first offered an extended take on Crow's "Everyday Is a Winding Road," then closed with an epic version of Bob Marley's "No Woman No Cry." As it went on, it transcended the usual spirited jam, building to a massive scale as Browne played the part of conductor, shifting the focus from the ensemble to the strings, raising and lowering the volume, and ultimately spotlighting the refrain "Everything's gonna be all right."
Something to pull out whenever the odds look long.
[LIVE] BEAT IT WALLY - ANOTHER REVIEW
Pixies men, Garbage, George Clinton play benefit show
Stars come out in force to help out a friend
Garbage, The Martinis (featuring Pixies guitarist Joey Santiago and drummer David Lovering), and surprise guests Crowded House as well as funk legend George Clinton played a sold-out benefit show for drummer Wally Ingram in Los Angeles last night (January 31).
Sheryl Crow, Bonnie Raitt, Jackson Browne, Victoria Williams and Keb' Mo' also joined in on the fun, performing brief sets during the four-hour all-star benefit at the Alex Theatre to raise money for Ingram's medical bills.
Ingram, a renowned percussionist who has played with most of the aforementioned artists, has been battling throat cancer.
Despite his weakened condition, Ingram sat in on percussion for several artists including Raitt, Crowded House, and Crow, who dubbed him the world's most "bad-ass drummer."
The evening was filled with highlights, including a rousing set by Garbage led by a fiery-haired Shirley Manson and backed by a string quartet.
Crowded House made their first live appearance in more than 10 years in front of a stunned audience, as previously reported.
Clinton, another surprise guest, joined Crow on stage for a funked-up version of her song 'Every Day Is A Winding Road'.
And Raitt, who played guitar for Browne and Crow, got a standing ovation for belting out her hit 'Thing Called Love'.
At the end of the show, the diverse factions came together for a rendition of Bob Marley's 'No Woman, No Cry' - a spectacular grand finale, despite a few sound problems.
After the show, Santiago told NME.COM that his Pixies side project, The Martinis, played their first show in six years to help out their friend. "We did it all for Wally," Santiago said. "It was so good to see Wally up there playing. And it was crazy to see George Clinton!" he added.
Following nearly three hours of drumming, a sweat-drenched, beaming Ingram told NME.COM, "I feel like a guy who went through hell, but now I'm in heaven."
Donations for Ingram can be sent to:
c/o Mark Brenner
8383 Wilshire Blvd. #232
Beverly Hills, CA 90211
[AWARDS] 2007 CMT MUSIC AWARDS - A NOMINATION FOR SHERYL (AND STING)
First round nomination for the video "Always on Your Side" in the Wide Open Country Video of the Year category.
Wide Open Country Video of the Year - the list of nominees Best video that was featured as part of CMT Wide Open Country;
awarded to the artist (male, female or group/duo)
> Alison Krauss and Union Station - "If I Didn't Know Any Better"
> Jack Ingram - "Love You"
> Jimmy Buffett - "Bama Breeze"
> Johnny Cash - "God's Gonna Cut you Down"
> Pat Green - "Dixie Lullaby" > Sheryl Crow and Sting - "Always On Your Side"
> Shooter Jennings - "Gone To Carolina"
> Willie Nelson - "You Don't Know Me"
The final four nominees will be announced February 28.
Giovedi' 1 Febbraio 2007 / Thursday February 1, 2007
[AD] WALL STREET JOURNAL - HI-RES
Click to enlarge
[LIVE RECAP] BEAT IT WALLY BENEFIT GIG
What a gig!!!
Just wanted to tell everyone on here that the gig last night for Wally was awesome. There were so many performers last night, I lost track on how many played..its great!! ...and a real good cause too. Wally was in great form. He played on ,it seemed,at least half the tunes played..his strength and indurance was remarkable. The place was absolutely packed to the rafters! I got lucky by scorin' a ticket right when I got there.. drove all the way from S. Diego, hoping and prayin' that I could get one. I ended up 5 th row left of center,so I was stoked!! The beautiful Miss Crow came on near the end, and played 3 songs: F C I T D, Strong Enough, and If it makes you happy. She might have done 4, but cant remember the other song. Anyways, it was a great night of excellent live music in the heart of glendale! Alex theatre is a shrine! Looks like it was built in the 40s-50s. If anyone gets a chance, check it out..well worth it! All in all, a great night. For a great drummer and a great cause.
In 1998 Sheryl did the music score for "Dill Scallion", a low budget indie "mockumentary" about the rise and fall of a country-western singer from Texas. She's also contributed with a very nice song : "Still" (BMI S/N #4359942).
This is the segment of the movie where "Still" was used.
3 mins - 640x480 - WMV - Stereo
Sadly, she played it live very few times (mostly in 1999; see also the Live at the Fine Line Music Cafe in Minneapolis, MN on October 7, 1999)
[NEWS] SHERYL WILL PLAY AT THE W.E. FEST 2007! YEAAAH!
Alan Jackson, Toby Keith and Keith Urban are old hat to WE Fest fans, so organizers have signed some fresh faces to bolster the 25th annual country showcase which runs Aug. 2 through 4.
Rock star Sheryl Crow, who performed at the Country Music Association Awards in November, nine months after undergoing surgery for breast cancer, is working on a country album and joins a bill that also includes former “American Idol” Carrie Underwood and The Wreckers, a female duo featuring pop singer Michelle Branch. It will be the first appearance for each
Urban, who just finished a stay in drug rehab, played the event last summer, while Jackson and Keith each headlined in 2005.
Other performers this year include: Trace Adkins, Josh Turner and Heartland, according to the e-mail. Sawyer Brown and John Anderson each will make their eighth appearance, sharing a festival record.
Organizers e-mailed Web site registrants Tuesday naming the lineup. Slightly more than 10,000 general admission tickets remain for the three-day event, which typically draws daily crowds of nearly 50,000 to Soo Pass Ranch, just outside of Detroit Lakes, Minn.
Complete artist Lineup wll be announced on February 1st
Source: Fargo Forum (Fargo North Dakota)
[NEWS] NEWSPAPERS LEARN TO SHOUT OVER TECHNOLOGY DIN
By Katharine Q. Seelye
Published: January 31, 2007
NEW YORK: Sheryl Crow may wanna have a little fun, but she also reads The Wall Street Journal.
The Journal hopes these two pursuits are not mutually exclusive, so it is running ads that feature celebrities like Crow, the nine-time Grammy winner, to show that the paper appeals to readers other than those in pinstripes and gray flannel and whose politics might not coincide with those of The Journal's conservative editorial page.
The Journal's U.S. branding campaign, which starts Thursday, comes as the newspaper industry is in transition, meaning it is losing readers and advertisers to the Internet and trying to figure out how to win them back. The Journal is but one of hundreds of newspapers in this predicament.
Indeed, the industry's U.S. trade group, the Newspaper Association of America, also has a fresh campaign, this one urging advertisers to bring their business back to newspapers, any newspaper. The campaign began last year; the second phase starts in April.
The approaches by The Journal and by the newspaper association are quite different, as they are aiming at different audiences. But they both speak to the larger fact that newspapers can no longer rely on selling themselves simply by being there; now they have to promote themselves. They have to go out into the cluttered marketplace and stand up and shout above the din of iPods, cellphones, television, computers, PlayStations and assorted other gadgets.
he newspaper association's ad places itself in that very marketplace. It features an E.T.-like consumer of the future who is wired up and multi-tasking with several media at once, including an electronic version of a newspaper on a paper-thin screen that juts out from his head. The point is that the newspaper arrives not just on paper but via Web site, podcast, e-mail messages and perhaps someday, as the figure in the picture shows, on mobile video screens.
"Today's newspaper isn't just about paper," the ad says. "It's an innovative multimedia experience."
This is a big switch from the association's campaign last year, which was print-oriented. The slogan last year was that ads in newspapers are "a destination, not a distraction." The industry wanted to "surprise advertisers with the truth" about consumers — in other words, that they are "engaged" with the ads in their local papers and they are just the kind of educated and affluent people advertisers like.
John Kimball, the senior vice president of the newspaper association, said those ads had run in more than 1,000 newspapers.
But it is not clear how effective they were. Advertising revenue at most newspapers was down last year and remains sluggish. Circulation continues on the down slope, too, but higher circulation was not a goal of the association's campaign.
"An ad campaign by itself won't fix anything, and multiple things have to be done" to increase ad revenue and circulation, Kimball said. "It's not realistic to expect we could turn this thing around in a single year. This is a long- term play."
The Journal's goal is to get more people to buy The Journal, in paper and online. Its campaign shows notable people who have made their lives successful in some fashion — the implication being that The Journal helped them achieve that success. Its new ads will run in various magazines, newspapers and Web sites.
The notable people in the ads include Maya Lin, the architect and designer of the Vietnam Veterans Memorial; Tiki Barber, the former running back for the New York Giants; Alice Waters, the restaurateur; Kenneth Cole, the fashion designer; and David Neeleman, chief executive of Jet Blue.
"The main objective of the campaign is to show a broad group of people who read The Journal and a diverse array of content," said Ann Marks, chief operating officer for Dow Jones, which publishes The Journal. The hope is that this variety of people and content will help attract more women and young readers. Now, about one-third of Journal readers are women; the average reader is 52 years old.
Crow, 45, for example, was diagnosed last year with breast cancer; the ad with her includes part of a Journal article about breast cancer.
As it happens, Crow grew up reading The Journal, inspired by her grandmother, who was a newspaper editor and favored The Journal because she trusted it. Crow tells The Journal this information on a video but that video is not part of the ad.
It is not clear how The Journal found that Crow was a Journal reader or had an ink-stained background to boot. Gordon Bowen, creative director of McGarry Bowen, which developed the ads for The Journal, said the research methods for finding the Journal readers in the ads were proprietary, but he said the agency did not cull names from the paper's subscription list, which he said would have been unethical.
In any case, Bowen was asked if there was something especially challenging about creating advertising for a newspaper. His answer was one that the E.T.- like creature from the newspaper association would appreciate:
"In a world of music and iPoding and electronic media, you have to find a way to communicate simply and graphically and in a way that is easily accessible to readers who can scan it and get it in 10 seconds or involve themselves for 30 seconds," Bowen said. "Especially with a younger audience. People are getting assaulted with a lot of stimulation."
Source: International Herald Tribune (web edition)
[NEWS] SNEAK PEAK AT SUPER BOWL COMMERCIALS
By Marley Seaman, AP Business Writer
NEW YORK (AP) -- Days before the players take the field and prepare for the opening kickoff, Super Bowl advertisers are lining up their commercials.
The most surprising entry may be from Revlon Inc., which is targeting women with the launch of its new hair color, Colorist. The commercial will feature pop singer Sheryl Crow. Super Bowl advertising is historically male-oriented, but according to Nielsen Media Research, women comprised 45 percent of last year's 90-million person audience.
Super Bowl XLI will be played on Feb. 4 between the Indianapolis Colts and Chicago Bears. The game is scheduled to start at 6:25 p.m EDT.
In addition to sponsoring the game's halftime show, featuring Prince, PepsiCo Inc. bought three 30-second spots for its Sierra Mist brand. The ads will feature comedians Michael Ian Black and Jim Gaffigan, veterans of previous Sierra Mist commercials.
PepsiCo said that one of the spots, "Karate," will show a karate student telling what he would do to someone who tried to take his drink. In another, "Hospital," a patient struggles to get a sip of his drink.
Snickers, which is running its first Super Bowl spot in six years, hopes to use the time to steer viewers to its Web site. The first half of a commercial will run during the first half of the game, and viewers will be able to vote for their favorite among three optional endings.
The National Football League, FritoLay and General Motors Co. have also sought viewer participation, as each company produced one consumer-generated ad.