:: Spotlight Award - Missouri, Division of Tourism ::

Spotlight Award (Missouri, Division of Tourism - 2006)

Grammy-award-winning Missourian Sheryl Crow received this year’s Spotlight Award. The award recognizes an individual, business or organization not usually considered part of the tourism industry for noteworthy contributions in promoting or “spotlighting” Missouri as a destination. Crow’s contributions to her hometown of Kennett have generated considerable publicity for that Bootheel community. She has donated the use of her name, voice and face to a number of special marketing pro- motions and campaigns for the Missouri Division of Tourism. Crow allowed the state to use her song "Home" in its "Sounds of Missouri" promotion, which included the free distribution of a CD comprised of Missouri musical artists.While the use of celebrities as spokesmen can often be cost-prohibitive, the Division of Tourism noted that Crow has not once requested a fee. (www.visitmo.com)

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